(The views expressed below are those of the writer and his alone.)
The decision of Kohls Department Stores to reject a downtown Milwaukee location for their new corporate headquarters can be read in many ways.
Some say it would be more costly to build a multi-storied structure with parking in the empty Park East Corridor as opposed to finding a more acreage in a location nearer to the company’s current Menomonee Falls offices. Others say employees – many of whom now live in the northwest suburbs and exurbs – would find the commute difficult.
All of which may be true, and I have no way of probing the corporate mind of Kohls, which is now owned by a foreign company that has no particular allegiance to Milwaukee or Wisconsin. Indeed, it’s sometimes feared they someday might flee to the fashion streets of New York City, where Kohls already has an office. So maybe we should be happy the company is at least in Wisconsin, even if it’s not in our state’s largest city.
I have a lurking suspicion that something else may be behind the decision . . . and that’s image. As I’ve heard so often from those who live and work outside of the city, they’re downright scared to enter the city limits, for fear of being mugged, raped and robbed. Also, they find so many different people in the city; in fact in walking down Wisconsin Ave., particularly west of the river, they see few persons like themselves. (Translation: They see too few white people among the African-Americans, Mexicans, Puerto Ricans, Hmong, etc.)
Let’s not blame these suburbanites for their fear! They hear of a steady stream of crime stories in the news, often reinforcing their view of the Central Cities from the crime shows flooding our TV channels.
What they don’t know is that much of Milwaukee is a friendly, welcoming place, perfectly safe. What they don’t know is that these strange-looking citizens can be warm and great neighbors. What they don’t know is that the ingredients of a vibrant city make for a sweet mix of new experiences and great memories.
Yes, Milwaukee has its problems, with a poverty rate and its consequences such as high infant mortality and boarded up houses and homelessness. While these issues are largely seen in neighborhoods outside of downtown, they are nonetheless community issues. We’re sorry to hear that Kohls rejected downtown as their office site – if they ever really seriously considered it – since their inclusion into the urban culture here, not far from the site of Manpower’s headquarters, might have spurred on a whole new growth of new corporate citizens for the city.
We know that a corporation like Kohls would bring great benefits to the community as a whole, and thus regret its decision not to consider the downtown site.
What disturbs us however is the thought that part of the company’s decision might have been based on plain old racism. If that entered the thinking, even subconsciously, it shows that those of us who believe in the role of SEWIICC have a lot of work left to be done. Ken Germanson, Feb. 17, 2012.